Strategic UX Services for Software Companies

Offerings

Bluenilla provides expert strategic and operational services in UX, design, and product for software companies.

Whether you're looking to restructure your operations to scale, prepare your leaders with the right strategies for your next stage of growth, or optimize processes and frameworks, our tailored, high-impact solutions are designed to align with your unique business goals.

Operational Efficiency

Streamline UX operations, integrate Agile practices, and support M&A transitions.

Emerging Technology

Assess your UX readiness to adapt to and leverage newer technologies like AI.

Talent Development

Train and mentor internal teams for strong UX and product capabilities.

Customer Centricity

Implement research strategies to enhance user engagement and retention.

Product Optimization

Design intuitive product experiences and onboarding processes.

Strategic Roadmapping

Align product releases with market demands and customer needs.

Expand

Internal Product & Design Talent

Empower your team with the skills needed to excel. We train and mentor your current staff to build the essential product and UX capabilities or guide you in assembling a top-tier team through expert recruitment strategies.

Strengthen

Customer Research Capabilities

We help you identify and implement the essential user research capabilities to unlock the most critical insights to drive user engagement, increase conversion rates, and optimize customer retention for long-term growth.

Enhance

Product & Onboarding Experiences

Ensure your product delivers a seamless experience tailored to your audience’s needs. We guide you in crafting intuitive, frustration-free interactions that delight users and amplify the value of your offerings.

Shape

G2M Strategy & Product Roadmap

Align your product with market demand. We work with you to develop and prioritize product releases to ensure each improvement directly addresses your customers’ most pressing needs.

Grow

Internal UX & Research Practices

Build and scale high-performing design and research teams. We create tailored playbooks to help you establish or refine your internal departments, driving consistency and excellence in UX and User Research.

Develop

UX Strategies for Product Expansion

Address customer frustrations with inconsistent interfaces to unlock new opportunities for cross-selling and product integration. We strategize UX improvements that drive product adoption and success in M&A.

Optimize

Product, UX, and Engineering Operations

Break down silos and enhance cross-functional collaboration. Our operational assessments and strategies ensure smoother release cycles, accelerate time-to-market, and deliver features faster with fewer product development resources.

Guide

Decisions with Data-informed Insights

Make informed decisions that drive growth. We foster a data-informed culture, equipping your teams with the insights and tools they need to continuously learn, adjust, and scale based on customer and market signals.

Integrate

Emerging Technologies

Leverage new technologies for your UX teams like predictive analytics, personalized design automation, and AI-driven research tools to enable real-time product optimization, smarter user insights, and conversational interfaces that elevate user engagement.

Unify

UX Post-M&A

Ensure a smooth transition during mergers and acquisitions. We provide strategic guidance to harmonize product experiences across newly integrated teams and platforms, minimizing customer disruption and driving a unified experience that retains and grows your user base.

Strategic Product & Design Leadership

Process Improvement & Operations

Design Systems Implementation

Agile Product & UX Transformation

M&A Integration Strategy

UX Strategy & Operations

Scalable UX Architecture

Innovation Leadership & Design Thinking

Strategic Talent Acquisition & Development

Data-Informed Decision-Making

Research Strategy & Operations

Cross-Functional Collaboration

Customer Experience Optimization

Situations that make you an ideal client

At Bluenilla, we specialize in helping software companies overcome the strategic and operational challenges that come with growth.

If any of the following situations sound familiar, we can provide the expert guidance needed to navigate these complexities and unlock your next phase of success.

“We are a startup in need of product and UX leadership.”

You’ve secured your first round of investment, but now need strategic product and UX leadership to guide your next stage of growth.

Bluenilla partners with your leadership team to define and execute a product roadmap, ensuring that your design and user experience align with your business goals.

“Engineering is going Agile or SAFe and we don’t know how UX fits.”

As your development team embraces Agile or SAFe methodologies, your UX operations have become misaligned, slowing down the release process.

Bluenilla works with your teams to integrate UX seamlessly into your lean-agile framework, reducing bottlenecks and improving collaboration.

“We were outsourcing UX and now need help internalizing it.”

Your outsourced UX partnership served you well during your early stages, but as your team grows, hand-offs and revision cycles are creating inefficiencies.

Bluenilla helps you build and scale your internal UX team, ensuring smooth operations and a more agile design process.

“We need to assess and improve our UX operations to prepare for an exit or IPO.”

Your business strategy is being impacted by product experience issues, which could jeopardize your exit or IPO.

Bluenilla provides a comprehensive UX operations audit and strategic roadmap to elevate the quality of your product experience, positioning your company for maximum value.

“We want a partner to help us be more data-informed and customer-centric.”

You’re committed to customer-centricity, but lack the processes to support data-driven decisions.

Bluenilla equips your team with the tools and strategies to build a robust internal data analysis process, ensuring that customer insights inform every stage of product development.

“Our UX team needs training to adapt in support of our growth strategy.”

Your UX team was instrumental in your early success, but they’re struggling to adapt to the demands of your next growth phase.

Bluenilla provides tailored training and mentoring programs to upskill your UX team, empowering them to drive innovation and scalability.

“We’ve recently gone through an acquisition and need help unifying our product and UX teams.”

After a merger or acquisition, aligning teams and integrating multiple product experiences has become a major challenge.

Bluenilla provides the strategic guidance to unify UX and product teams, ensuring a seamless and consistent experience across all platforms, without disrupting your customers.

“We are scaling our product offerings and need consistent UX across all platforms.”

As your product portfolio expands, maintaining a consistent user experience has become increasingly difficult.

Bluenilla develops scalable UX frameworks and design systems that ensure consistency and quality across all of your products, allowing your team to grow without sacrificing the user experience.

Why Bluenilla?

Josh Smith

Owner, Bluenilla

Proven Leadership Across Industries

With over two decades of experience in product and UX leadership, Bluenilla is led by Josh Smith, a recognized expert in UX strategy and operations.

Josh has successfully led and scaled teams at software companies, contributing to acquisitions, IPO readiness, and business growth across multiple industries.

From startups to enterprises, Bluenilla provides the strategic vision needed to drive meaningful product and user experience transformation.

Deep Expertise in UX and Product Strategy

Bluenilla specializes in closing the strategic and operational gaps in UX and design, aligning business goals with customer needs.

Josh’s track record includes launching 20+ products, creating design systems that increased time-to-market by 300%, and transforming legacy operations to modern, efficient systems.

Whether you're preparing for an IPO, scaling your product, or integrating UX into Agile operations, Bluenilla has the expertise to guide you.

"A master of building impactful relationships"

"Uniformly exceptional"

"He always asks the right questions, leads and empowers others to lead, and never ceases to be the voice of reason"

"An asset to any organization"

"Drives positive company-wide culture change"

"Stewards tremendous personal growth"

Client-Centered and Data-Informed Approach

At Bluenilla, every decision is driven by a deep understanding of your business and customer data. Josh’s ability to build relationships, foster collaboration across teams, and lead with empathy has been a hallmark of his success.

Bluenilla’s approach is not just about solving UX problems—it’s about ensuring your product experience aligns with customer expectations and fuels your business’s long-term growth.

A Track Record of Results-Driven Transformation

From achieving 22x EBITDA growth in a $1.3B acquisition by integrating UX across portfolios, to modernizing legacy products and processes that led to operational efficiencies of up to 500%, Bluenilla delivers measurable business outcomes.

Josh’s leadership consistently turns challenges into opportunities, ensuring that your product and UX strategy not only supports but accelerates your company’s growth.

"A constant gardener"

"The ultimate UX leader"

"If you get the honor and opportunity to work with Josh, I highly recommend taking it"